If you didn’t know already, sugar is addictive. In fact, sugar is as addictive as cocaine, amphetamines and nicotine. Why is this? Because sugar is incredibly desirable due the powerful impact it has on the reward system in the brain.
The brain’s reward system, designed to be activated by natural rewards that are essential to the continuation of our species such as eating good food, interacting socially and having sex, can be hijacked via sugar or drugs, to give us those intense feelings of pleasure, and can result in cravings and addiction.