Having cravings isn’t a bad thing. In fact, they are sometimes a good indication that you’re not getting the nourishment you’re seeking – which may actually not have anything to do with food.

Learning to listen to your body and the clues it is giving you is a vital part of health and wellbeing.  So we shouldn’t view giving into cravings as weaknesses. We should instead see our cravings as important messages from our body meant to help us maintain balance.

How to listen to your body’s cravings

When you experience a craving, instead of feeling negative about it or trying to ignore it, what if we instead thanked our body for doing its job and giving us this important message, and then tried to unravel and deconstruct it? Ask yourself, “What is my body trying to tell me?”

A craving might be a message from your body that it is seeking a particular food to promote health and well-being (e.g. nourishing soups when you’re not feeling well), but cravings can also be precipitated by your emotional state, physiological state, diet, routine, or even your surroundings. When cravings arise, they can be a symptom indicating an imbalance occurring – investigating cravings is a great opportunity to treat the cause, not the symptom.

Being aware of the different factors that may contribute to cravings can help you explore the choices that are best for you – if that’s eating some ice cream, that’s great; if that’s opting for carrot sticks, that’s also great. Maybe it’s even setting aside time to unwind.

Cravings are something we all experience from time to time – so how can we listen to what our body is trying to tell us and use cravings to our advantage?


If cravings arise, acknowledge them and give them space. Ignoring cravings often makes them seem stronger and more powerful. When you make foods you want off-limits, it usually has the opposite effect. Rather than leading you to forget the “off-limit” foods, you end up preoccupied and less equipped to control yourself when you’re around them.

In this case, mindfully acknowledging and fulfilling a craving may be more productive than actively trying to avoid it. The simple act of acknowledging your craving also may help reduce its power and allow you to dissociate from it.


It is a complex area, and there are many other factors that could be involved, such as hormonal fluctuations, whether you exercised the day before, if you are getting enough of certain nutrients, seasonal change, and even if you are feeling satisfied in your career or relationship. There are many causes that can make navigating cravings seem tricky, however, gaining a deeper understanding of how cravings work allows you to mindfully respond to your bio-individual cravings.

In exploring the origin of your cravings, ask yourself the following questions:

Is this craving occurring alongside a particular emotion or physical feeling?
Stress, fatigue, loneliness, and even boredom can lead to particular food cravings. In these cases, food won’t solve the problem – it would be treating a symptom, which works in the short-term but probably isn’t in your best interest in the long-term. Making this distinction can be an empowering feeling. It allows you to pinpoint and treat the actual cause, which is likely to promote the balance you’re seeking. Although there are many physical and emotional feelings that may lead you to crave particular foods, fatigue and stress are most common.

When people are tired, they not only eat more but are also more likely to make poor dietary choices. Sleep-deprived individuals are more likely to crave snacks and consume more calories over the course of the day. Lack of sleep has been shown to increase cravings for calorie-dense foods.

The more stressed people are, the more they tend to look for comfort in food – this is just one of the ways that stress leads to weight gain. During stressful times, cravings for energy-dense, less nutritious foods are common. Including an activity that helps you manage stress efficiently can have a major impact on your dietary choices.

Is this craving for a highly palatable food?
In order to make an empowered choice about foods, it’s important to know that certain foods –  called highly palatable foods – are designed to be craved. Of course, it’s fine to enjoy these foods, but part of being empowered in navigating your cravings is being aware of the power that some of these foods may hold.

If it feels like you’re craving sugar, you may be seeking a quick source of energy (it could actually be another symptom of lack of sleep), but research has shown that the more sugar people consume, the more they prefer it. In a way, you build up a tolerance to sugar – requiring you to seek out more concentrated sources or consume larger amounts to create the same pleasurable eating experience that it originally produced.

Processed foods are designed to make consumers crave them. In fact, the food industry created what has been described as the “bliss point” – the perfect combination of sugar, salt, and fat that makes processed foods difficult to resist. Frequent exposure to these types of foods is likely to increase the desire for them. These craved foods tend to be higher in calories and fat and lower in protein and fibre – they usually don’t offer a lot of nutritional value aside from energy.

Is this craving tied to a habit?
Sometimes people simply desire a food or snack because they’re used to having it at a certain time or place. In other words, you may gravitate towards a particular food out of routine. For example, it’s common for people to feel a drop in energy in the late afternoon and reach for sugary snacks or drinks. Eventually, you may start craving snacks during this time of day simply out of habit.

Rather than going on autopilot, take a moment to tune into your body. A brief moment of mindfulness may be enough to help you distinguish between craving something out of habit versus craving due to actual hunger or a desire to mindfully and intentionally enjoy a particular food.

Is this craving guiding me toward a food that would support my health or wellbeing?
Have you ever taken a trip where you enjoyed frequently dining out and eating rich foods and then come home and craved something highly nourishing, like a big salad with lots of fresh, colourful vegetables? This is your body’s attempt to return to balance.

Fulfilling a craving may also contribute to your wellbeing beyond a nutritional standpoint. For example, craving a piece of cake to enjoy among friends and family might provide a strong feeling of connection and love. This can be a powerful form of emotional nourishment.

According to Traditional Chinese Medicine, certain foods are more yin (expansive), while others are more yang (contractive). Within this theory, foods that are too yin or too yang may lead you to crave the opposite in an attempt to maintain balance. This theory suggests eating foods that are more neutral (like whole grains, fruits, vegetables, and beans) and avoiding extremes on either end that may lead to cravings. For example, eating a diet rich in sugar (yin) may cause a craving for meat (yang) and eating too many raw foods (yin) may cause cravings for heavily cooked foods (yang).

Cravings often come from foods you’ve recently eaten or foods from your childhood. Recently eaten foods tend to be fresh in your mind, so you’re more likely to crave that food in an attempt to re-create a positive eating experience. Similarly, when you crave foods from your childhood, you may really be seeking the feeling of comfort those foods may have provided when you were younger.


Once you acknowledge your craving and determine its origin, you give yourself the power to un-identify with it and determine how to proceed in a way that is best for you. Listen to what your body is telling you and enjoy exploring the deeper message that may exist in some of your cravings. Rather than feeling controlled by cravings, the empowered approach allows you to be a curious investigator seeking out the best choice for you at the time – don’t forget, we’re always changing.

Consider cravings as a yardstick to determine if things are out of balance. Whether food will ease that craving or if there’s another form of nourishment your body is seeking that comes from off your plate, respect and acknowledge your bio-individual cravings as they come up.

Remember, your body loves you unconditionally and does everything it can to keep you alive and functioning. You can deprive it of sleep, but it will still get you up and running the next morning. You can drink too much alcohol, and it will still process it through your system. Next time you experience a craving, try to think of your body as a crying baby who needs tenderness and love. The baby can’t talk, so it’s up to you to respond with love and compassion and try to figure out what’s wrong. That’s the first step to building a mutually loving relationship.


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