Fruit-astic: The rise of watermelon in skincare

Fruit-astic: The rise of watermelon in skincare

By Sally Underwood

Like fashion, the beauty world often works in cycles; with different ingredients and trends falling in and out of popularity throughout the year.

This year alone has seen the spotlight fall on squalane, marula oil and probiotics in skincare. But one ingredient in particular seems to making its presence known more than the rest: watermelon.

Whether it is because of the fruit’s brightening, hydrating properties, or simply for its uplifting scent, watermelon has become one of this year’s trendiest ingredients in everything from moisturisers and masks to serums.

Containing anti-inflammatory lycopene, as well as a host of antioxidants (perfect for protecting skin exposed to pollution and UV), watermelon also has a high water content, making it especially helpful for parched autumn and winter skin.

To get in on the trend, try a product like Recipe’s Watermelon Glow Sleeping Mask (£20.50, www.cultbeauty.co.uk), which also contains AHAs for an exfoliating, brightening treatment that gets to work overnight as skin replenishes itself

For oily skin types, try a watermelon-infused clay mask like Milk Makeup’s Watermelon Brightening Clay Mask (£20.50, www.cultbeauty.co.uk), to draw out impurities without stripping skin.

Alternatively, incorporate the ingredient into your daily routine with a serum or moisturiser, like budget-friendly brand Fourth Ray’s Good Mood £9.73, www.colourpop.com), a hydrating gel which also contains hyaluronic acid. Or check out the brand’s Watermelon Face Milk (£11.35, www.colourpop.com), a balancing serum to add light hydration without oiliness.

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